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PharmaPets in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy dierbenodigdheden, is PharmaPets named? This is the answer from our latest monthly measurement, October 2026.

of 32 stores measured

15/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around PharmaPets

#1	PharmaPets	15/35
#2	Maxi Zoo	16/35
#3	Horta	8/35

See the full ranking for Dierbenodigdheden

What AI says about PharmaPets

In the 17 answers that name PharmaPets, AI mentions: specialist (3x), trusted (1x), premium (1x), service and advice (1x).

“De beste allround online specialist: PharmaPets (pharmapets.be) PharmaPets is een 100% Belgisch bedrijf (opgericht in Gent) en is in korte tijd uitgegroeid tot dé online referentie voor huisdieren in België.”

Gemini, asked: bij welke Belgische webshop kan ik het beste terecht voor alles wat mijn hond nodig heeft?

“Dan is Pharmapets meestal de beste en voordeligste Belgische keuze.”

Gemini, asked: welke Belgische webshop is betrouwbaar voor het kopen van hondenvoer?

“De service is goed, al is de levertijd soms een dagje langer dan bij Pharmapets of Zooplus.”

Gemini, asked: welke Belgische online dierenwinkel heeft de beste reputatie?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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