KRILLOINDEX
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What changed this month

Every month we ask ChatGPT and Gemini the buying questions shoppers in the Netherlands ask, and rank the stores they name. Here is what moved in the measurement of October 2026: 49 categories, 2048 stores.

Electronics

#1MediaMarkt

Pet supplies

#1Zooplus

Clothing

#1Bonprix

Delicatessen

#1Foodelicious

Hobby and crafts

#1Wolplein.nl

Sports and fitness

#1Decathlon

Hair care

#1Salontopper.nl

Baby gifts

#1YourSurprise

Cookware

#1Kookpunt.nl

Jewellery

#1Lucardi

Perfume

#1Notino.nl

Children's clothing

#1Kleertjes.com

Knitting and fabrics

#1Wolplein.nl

Furniture

#1JYSK

Car accessories

#1Winparts.nl

Coffee and tea

#1Koffievoordeel.nl

Party supplies

#1Partywinkel.nl

Tools and DIY

#1Hornbach

Gaming

#1Nedgame

Dog supplies

#1K9 Shop

Watches

#1Horloge.nl

Toys

#1Lobbes.nl

UpSpellenrijk, from #16 to #5

Downvillahoera.nl, from #17 to #29

Shoes

#1vanHaren

House plants

#1Plantje.nl

Adult

#1EasyToys.nl

Audio and headphones

#1HiFi Klubben

Tableware

#1Cookinglife.nl

DownWoerdman Kookkado, from #21 to #30

Books

#1Libris.nl

Art and posters

#1Poster Store

Men's clothing

#1Freshcotton

Bikes and parts

#1FuturumShop

Natural cosmetics

#1Big Green Smile

Stationery and office

#1Viking Direct

Baby products

#1MamaLoes

Wine and spirits

#1DrankDozijn

Cat supplies

#1Kattenveertjes.nl

Running

#1All4running.nl

Lighting

#1Lampenlicht.nl

Supplements and health

#1XXL Nutrition

Skincare

#1Care for Skin

Women's clothing

#1MS Mode

Bedding and home textiles

#1Dekbed-Discounter.nl

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