Everything you want to know about Krillo

Question not here? Email hello@krilloai.com and you get a personal answer.

What is AI visibility exactly?

AI visibility is the question of whether assistants such as ChatGPT and Gemini can find, understand and recommend your store. More and more buyers ask an assistant for a recommendation instead of searching themselves. If the assistant does not know your store, you miss that customer without noticing.

Is this the same as SEO?

No. Ordinary search engine optimisation is about ranking high in a list of results. With AI it is about whether your store is named in the answer itself. That depends on different things, such as whether AI can read your product information and whether your site does not accidentally shut AI crawlers out.

Which countries do you measure?

Right now the Netherlands and Belgium, with the buying questions shoppers there ask, in their own language. That is why you see Dutch questions and answers on our pages today: we ask them the way shoppers in that market do. Krillo is built for online stores in any country, and more countries follow; on the index page you can leave your email for yours.

Is the check really free?

Yes. You enter your store address and within about a minute you see your rank in the index (if your category is measured) and the thirteen checks on your site. No account and no payment details. You pay only when you want more: Watch or Fix.

What do I get with Watch?

Watch is EUR 49 a month (or EUR 490 a year), and the first 14 days are free. Every month we ask ChatGPT and Gemini around thirty buying questions in your category, and every week we check your five most important questions again. You see your rank, who was named instead of you, and the fixes written out to do yourself.

What do I get with Fix?

Everything in Watch, and we make the changes in your store. On WooCommerce and WordPress we connect with an application password; on Shopify and other platforms our team works with the access you give us. Every change keeps the old text, so it can be rolled back. Fix is EUR 149 a month or EUR 1,490 a year.

Can I cancel?

Yes, at any time, from the Plan page in your dashboard. You keep access until the end of the month or year you paid for. If you cancel within fourteen days of your first payment, you get that month back.

Do I need to be technical to use this?

No. Everything is explained in plain words, without jargon. For technical changes you get the code ready to use, with where to put it.

Is this not just an SEO check with AI sauce on it?

Fair question, because half of what we do is indeed technical work you can find elsewhere: does your robots.txt let AI crawlers in, is your text in the page itself, is your product information machine readable. Those are thirteen checks and we are not unique in them. What matters is the other half: we put real buying questions to ChatGPT and Gemini and see whether your store is in the answer. That is not a check on your site, it is a measurement of the outcome, and the only way to know whether the technical work is getting you anything.

Does Google not already show this in Search Console?

Google shows data about its own search results, and it is useful, so use it. But it measures something different. It covers only Google, not ChatGPT, where a large part of buying questions is asked. And it does not show which question was asked, which other stores were in the same answer, or whether you were named or actually recommended. That last one is the difference between "you could also look at X" and "buy it at X", and only the second gets you a customer.

Tools for this already exist. Why Krillo?

They do, and for a large brand with a marketing team they are often better. They are built for that kind of customer: marketing teams and agencies, with prices that grow with the number of prompts you track. Krillo is built for webshops: we write the buying questions for your category ourselves, rank every store in it, measure the difference between being named and being recommended, and with Fix we make the changes for you. If you already use such a tool and you are happy with it, you do not need us.

Who is Krillo for?

For owners of online stores, first of all. You can do it yourself with the written fixes (Watch), or we make them in your store (Fix). Agencies and brands with several stores have their own plan: up to 25 stores for EUR 490 a month, and you can check ten stores for free on the agencies page.

How can I get in touch?

Email hello@krilloai.com. You get a personal answer, not a support department.