Terms and conditions

1. Who we are

Krillo (Dutch Chamber of Commerce number 78439620), Gerard Doustraat 22-3V, 1072 VW Amsterdam, the Netherlands. You can reach us at hello@krilloai.com.

2. What Krillo does

Krillo measures whether AI assistants such as ChatGPT and Gemini name and recommend online stores when shoppers ask them buying questions. We publish the outcome per category and country in a public index. On top of that we offer:

• A free check of your store on thirteen technical points, without an account.
• Watch, 49 euro per month: your rank every month in your category and country, the buying questions you do not appear in with the real answer, which competitor was named instead of you, the thirteen checks on your store and a weekly check of your five most important buying questions, and the fixes written out for you to do yourself.
• Fix, 149 euro per month: everything in Watch, and we install the fixes in your store ourselves (see article 7). At the next monthly measurement after a delivery we show you the difference, and you get a message when you drop three places or more in the ranking.
• Brands and agencies, 490 euro per month: up to 25 stores, each with its own dashboard. We set this up together with you and confirm the details in writing.

A plan covers the country of your store. AI gives different answers per country, so another country is a separate ranking; if you sell in more than one country, email us and we look at it with you before anything is charged.

3. The public index

• Nobody can buy a place in the index. The order follows from the answers of the AI assistants and nothing else. Being a customer does not change your place.
• Every ranking carries the date it was measured. AI answers change, so a ranking describes that moment and not a lasting truth.
• Do you run a store in the index and think something about it is wrong, email us. We check it against the answers we stored.

4. The free check

The free check costs nothing. Free tests with AI assistants are limited per day, because every test costs us money. If the same website is tested again within thirty days, you may see the stored result instead of a new measurement. We may change these limits.

5. Prices and payment

• The prices on the website are the amounts you actually pay. Krillo uses the Dutch small business scheme (kleineondernemersregeling) and therefore does not charge VAT. If that changes, we will tell you beforehand and adjust the prices and these terms.
• On krilloai.com you pay through Mollie. Watch and Fix are monthly subscriptions, charged every month until you cancel, unless you choose yearly payment (below). The Brands and agencies plan is monthly only.
• Watch and Fix can also be paid yearly, in advance: Watch 490 euro per year, Fix 1,490 euro per year (two months free compared to monthly). A yearly plan renews every year until you cancel.
• If you subscribe through our Shopify app, Shopify handles the payment. Shopify only allows app subscriptions in US dollars and converts the amount to the currency of your Shopify account, so the amount on your Shopify invoice can differ slightly from the euro price. The price and any free trial are shown in Shopify before you agree.

6. Your subscription and cancelling

• We measure your category again every month and scan your store every week. Your rank comes from that monthly measurement. On your own dashboard you get at most three concrete fixes per round, with the texts or code and where to put them. All underlying measurements are on that same page behind a link.
• You can cancel at any moment with the cancel button on your dashboard. There is no minimum term and no notice period. You can also cancel by email to hello@krilloai.com. Through Shopify you cancel by removing the app.
• After you cancel, your access stays until the end of the period you already paid for.
• Free trial of Watch. Watch paid monthly starts with 14 free days, once per store and email address. To start, you pay 1 cent through Mollie to confirm your bank account; no invoice is sent for it. The first monthly payment of the Watch price is collected on day 15. We email you three days before the trial ends. If you cancel before day 15, nothing more is collected, and you keep access until the end of the free days.

7. When we work in your store (Fix)

• With Fix we install the improvements in your store ourselves. For that you give us access to the admin of your store. That access is voluntary and you can withdraw it at any time.
• We only change: texts, product descriptions, frequently asked questions, image descriptions, and settings that decide whether AI can read your site.
• We never change: your prices, your stock, your orders, your customer data and your design.
• We keep the old text of every change. On your dashboard you see per change what is there now and what was there before, so everything can be put back. If you are not happy with a change and tell us within thirty days, we roll it back.
• In our Shopify app we work automatically: we fill in empty places, such as a missing image description, we replace product descriptions that are very short (under 180 characters), and we can add a page with frequently asked questions. You can undo every change there, and switch the automatic work off if you would rather approve every change yourself. Tell us the same by email and we will work that way in any store.
• We start as soon as we have access. Count on two to five working days after that. If it takes longer, we let you know.
• If the admin you give us access to also shows data of your customers, we process that data only as far as it is unavoidable for the work. We do not look at it, we do not copy anything from it and we do not use it for anything else. If you want a data processing agreement for this, email us and we will send one.

8. Not happy

Apart from your legal cooling-off period, this is our arrangement. It is written down here so you never have to negotiate when you are not happy.

• The first month. If you cancel within fourteen days of your first payment, you get that first month back in full. You do not have to explain why. On a yearly plan you get the full first year back.
• A yearly plan, later. If you cancel a yearly plan after those fourteen days, we do not refund the running year, but it does not renew and you keep access until the end of the year you paid for.
• Later. If you cancel later, we do not refund the running month, but nothing is charged from that moment on and you keep access until the end of that month.
• When we get something wrong. If a measurement is demonstrably wrong, or a fault on our side meant we could not deliver your monthly measurement, we do not charge that month or we refund it. Just tell us, we check it in our own records.
• We refund within fourteen days, in the same way you paid.

9. Right of withdrawal for consumers

Most of our customers are businesses, and for businesses there is no legal right of withdrawal. Do you order as a consumer, then you have fourteen days to change your mind. When you order, we ask you explicitly whether we may start right away. If you agree, you lose your right of withdrawal for the work once it has been fully delivered, and not before. If you withdraw while we are halfway, you only pay for the part we already did. You can withdraw at krilloai.com/withdrawal.

10. What we do not guarantee

Krillo gives insight and fixes based on the technical signals and answers that are available. We cannot guarantee that an AI assistant will actually recommend your store, because that also depends on factors outside our work. We promise no result. We do our best to measure as accurately as possible. We ask our questions through the programming interfaces of the AI providers. That is an approximation of what a user sees in the app and not a copy of it, because there the search results of that moment, location and history also play a part. Whether you are named also depends largely on sources outside your own website, which neither you nor we control.

11. Liability

• Krillo is not liable for damage resulting from the use of our advice or the texts and code we generate, unless we acted intentionally or with gross negligence. Changes you make to your own website based on our advice remain your own responsibility.
• When we work in your store ourselves (Fix), we are liable for damage that is the direct result of an error in our own work, up to the amount you paid for the month in which that error was made. We are not liable for consequential damage, lost revenue or lost visitors.

12. Changes to these terms

We may change these terms. If we change them in a way that is worse for you while you have a running subscription, we tell you by email at least thirty days in advance. If you do not agree, you can cancel free of charge before the change takes effect.

13. Complaints

Email complaints to hello@krilloai.com. You get a confirmation of receipt within two working days and a full answer within fourteen days. If we cannot work it out together, a consumer can bring the complaint before the competent Dutch court. The European online dispute resolution platform no longer exists since July 2025, so that route is not available.

14. Applicable law

Dutch law applies to these terms.