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Serax in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy servies en tafelgerei, is Serax named? This is the answer from our latest monthly measurement, October 2026.

of 35 stores measured

17/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Serax

#1	Dille & Kamille	22/35
#2	Serax	17/35
#3	Les Secrets du Chef	15/35
#4	Royal Boch	2/35

See the full ranking for Servies en tafelgerei

What AI says about Serax

In the 24 answers that name Serax, AI mentions: trusted (3x), low prices (2x), specialist (2x), premium (1x).

“Serax, HKliving, Iittala, Villeroy & Boch).”

Gemini, asked: waar kan ik online servies kopen in België?

“Serax, Belgisch designmerk; meestal koop je hier losse stukken uit één collectie om zelf een compleet servies samen te stellen.”

ChatGPT, asked: bij welke Belgische webshop kan ik een compleet tafelservies bestellen?

“Aanbod: Het bekende Belgische warenhuis heeft een uitgebreide webshop met serviezen van kwaliteitsmerken zoals Villeroy & Boch, Serax, Salt & Pepper en Wedgwood.”

Gemini, asked: bij welke Belgische webshop kan ik een compleet tafelservies bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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