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HNST in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy dameskleding, is HNST named? This is the answer from our latest monthly measurement, October 2026.

of 27 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HNST

#4	Nathalie Vleeschouwer	3/35
#5	Guess	2/35
#6	HNST	2/35
#7	Oysho	2/35
#8	Reiss	2/35

See the full ranking for Dameskleding

What AI says about HNST

In the 2 answers that name HNST, AI mentions: low prices (1x), wide range (1x), service and advice (1x), sustainable (1x), quality (1x).

“Maar “de beste” hangt sterk af van je stijl en budget: | Zoek je… | Belgische webshop | Waarom | |---|---|---| | Veel keuze, meerdere merken, dagelijks én gekleed | e5 | Breed assortiment en verschillende prijsklassen | | Betaalbare...”

ChatGPT, asked: bij welke Belgische webshop kan ik het beste vrouwenkleding bestellen?

“HNST: Een Belgisch merk dat fantastische jeans maakt van gerecycleerd denim.”

Gemini, asked: zijn er Belgische alternatieven voor de grote internationale modeshops waar ik dameskleding kan kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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