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Sway in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy duurzame en biologische kleding, is Sway named? This is the answer from our latest monthly measurement, October 2026.

#12

of 34 stores measured

3/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sway

#10	Komrads	5/35
#11	Sway	3/35
#12	Sway	3/35
#13	Today is a good day	3/35
#14	Kringshop	2/35

See the full ranking for Duurzame en biologische kleding

What AI says about Sway

In the 3 answers that name Sway, AI mentions: sustainable (3x).

“…https://www.kudzu.be - Sway, Belgische duurzame conceptstore/webshop met ethische kledingmerken; assortiment wisselt, maar vaak zijn er basics in biologisch katoen.”

ChatGPT, asked: welke Belgische webshop verkoopt betrouwbaar biologische T-shirts?

“Sway, zorgvuldig gecureerde duurzame mode, vooral interessant als je minimalistische of tijdloze stukken zoekt.”

ChatGPT, asked: welke Belgische webshop biedt de beste prijs-kwaliteitverhouding voor eerlijke mode?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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