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Underprotection in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy duurzame en biologische kleding, is Underprotection named? This is the answer from our latest monthly measurement, October 2026.

#18

of 34 stores measured

1/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Underprotection

#16	Dawn Denim	1/35
#17	Knit Kat	1/35
#18	Underprotection	1/35
#19	Wolk	1/35

See the full ranking for Duurzame en biologische kleding

What AI says about Underprotection

In the 2 answers that name Underprotection, AI mentions: sustainable (2x).

“Aanbod: Ze verkopen duurzame lingeriemerken zoals Underprotection en Organic Basics.”

Gemini, asked: waar kan ik in België online duurzame lingerie kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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