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MAC in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy make-up, is MAC named? This is the answer from our latest monthly measurement, October 2026.

of 27 stores measured

8/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around MAC

#1	Centpurcent.com	8/35
#2	MAC	8/35
#3	iamklean.be	2/35
#4	iamklean.com	2/35

See the full ranking for Make-up

What AI says about MAC

In the 10 answers that name MAC, AI mentions: premium (6x), low prices (2x), trusted (2x), wide range (1x).

“Verkoopt zowel make-up als skincare en heeft heel vaak kortingscodes (Mac, Bobbi Brown, NARS, etc.).”

Gemini, asked: waar kan ik online make-up kopen in België?

“…medimarket.be - Zalando Beauty, handige optie voor merken zoals MAC, NYX, e.l.f., Clinique en meer, afhankelijk van het assortiment.”

ChatGPT, asked: waar koop ik online oogschaduw en lipstick in België?

“Morphe, benefit, Anastasia Beverly Hills, MAC).”

Gemini, asked: waar koop ik online oogschaduw en lipstick in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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