Viking in the Krillo Index
When shoppers in Belgium ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is Viking named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Viking
| #2 | Bureau Vallée België | 3/35 |
| #3 | bruneau.be | 13/35 |
| #4 | Viking | 7/35 |
| #5 | Sakura Fountain Pen Gallery | 6/35 |
| #6 | lyreco.be | 6/35 |
See the full ranking for Schrijfwaren en kantoor
What AI says about Viking
In the 7 answers that name Viking, AI mentions: service and advice (1x), premium (1x), quality (1x), low prices (1x).
“Dan zijn AVA en Viking meestal de eenvoudigste opties qua bestelproces en verzendkosten.”
Gemini, asked: bij welke Belgische webshop kan ik kantoorbenodigdheden bestellen?
“[Viking](https://www.vikingdirekt.be): Een van de grootste leveranciers voor kantoorartikelen in België.”
Gemini, asked: waar koop ik online pennen en notitieblokken in België?
“Viking (vikingdirect.be): Vergelijkbaar met Bruneau, zeer sterk in kantoorartikelen en ordners.”
Gemini, asked: waar bestel ik online ringmappen en ordners in België?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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