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Baert in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy speelgoed, is Baert named? This is the answer from our latest monthly measurement, October 2026.

of 47 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Baert

#6	In den Olifant	8/35
#7	FUN	3/35
#8	Baert	2/35
#9	De Kangoeroe	2/35
#10	De Kolonisten	2/35

See the full ranking for Speelgoed

What AI says about Baert

In the 3 answers that name Baert, AI mentions: low prices (1x), sustainable (1x).

“Aanbod: Baert is dé grote Belgische leverancier voor scholen en zorginstellingen, maar ook particulieren kunnen er bestellen.”

Gemini, asked: bij welke Belgische webshop vind ik speelgoed speciaal voor kinderen met een beperking?

“Baert (baert.com): Dé klassieker in het Vlaamse onderwijs.”

Gemini, asked: waar in België kan ik online speelgoed kopen dat specifiek gericht is op spelend leren voor kleuters?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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