Sports Direct in the Krillo Index
When shoppers in Belgium ask ChatGPT and Gemini where to buy sport en fitness, is Sports Direct named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Sports Direct
| #1 | All4Running | 5/35 |
| #2 | Sports Direct | 1/35 |
See the full ranking for Sport en fitness
What AI says about Sports Direct
In the 1 answer that name Sports Direct, AI mentions: low prices (1x).
“Sports Direct, soms extreem goedkoop, maar controleer retourkosten en productinformatie goed.”
ChatGPT, asked: waar koop ik in Nederland online goedkope hardloopschoenen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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