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United Brands in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy sport en fitness, is United Brands named? This is the answer from our latest monthly measurement, October 2026.

#18

of 62 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around United Brands

#16	Helisports	6/35
#17	RunningDirect	2/35
#18	United Brands	2/35
#19	Eleiko	1/35
#20	Hedgren	1/35

See the full ranking for Sport en fitness

What AI says about United Brands

In the 2 answers that name United Brands, AI mentions: trusted (1x).

“[United Brands](https://www.unitedbrands.be): Een bekende Belgische sportwinkelketen (met fysieke winkels in o.a.”

Gemini, asked: bij welke Belgische webshop kan ik sporttassen kopen?

“United Brands ([unitedbrands.be](https://www.unitedbrands.be))”

Gemini, asked: welke Belgische webshop verkoopt skispullen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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