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iHerb in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy supplementen en gezondheid, is iHerb named? This is the answer from our latest monthly measurement, October 2026.

#16

of 57 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around iHerb

#14	Ortis	1/35
#15	Het Natuurhuis	2/35
#16	iHerb	2/35
#17	Innerme	2/35
#18	4Gold	1/35

See the full ranking for Supplementen en gezondheid

What AI says about iHerb

“Pas op met websites buiten de EU (zoals iHerb, Amazon US): Hoewel iHerb populair is, kunnen supplementen uit de VS ingrediënten of doseringen bevatten die in de EU verboden zijn (zoals te hoge doseringen melatonine of bepaalde kruiden).”

Gemini, asked: waar kan ik in België online betrouwbaar supplementen kopen?

“Bestellen buiten de EU: Let op met Amerikaanse webshops zoals iHerb.”

Gemini, asked: waar kan ik als Belg online terecht voor supplementen en voedingssupplementen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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