IKEA in the Krillo Index
When shoppers in Belgium ask ChatGPT and Gemini where to buy wonen en interieur, is IKEA named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around IKEA
| #1 | IKEA | 27/35 |
| #2 | JYSK | 16/35 |
| #3 | fonQ | 23/35 |
See the full ranking for Wonen en interieur
What AI says about IKEA
In the 44 answers that name IKEA, AI mentions: low prices (18x), quality (9x), service and advice (5x), sustainable (3x), wide range (2x).
“Goede online plekken om in Nederland een bank te kopen: - IKEA, betaalbaar, veel keuze en duidelijke maatvoering.”
ChatGPT, asked: waar kan ik online een goede bank kopen in Nederland?
“IKEA: Blijft onverslaanbaar in het lagere segment.”
Gemini, asked: waar kan ik online een goede bank kopen in Nederland?
“| | Laagste budget / zelf ophangen | IKEA | Sterk voor kant-en-klare gordijnen en rails.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste gordijnen bestellen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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