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Dustin in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy computers en accessoires, is Dustin named? This is the answer from our latest monthly measurement, October 2026.

of 24 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Dustin

#1	Dustin	2/35
#2	Alpha-Shop	6/35
#3	Allekabels.nl	2/35

See the full ranking for Computers en accessoires

What AI says about Dustin

“Bij partijen zoals Dell (direct via hun webshop) of via zakelijke webshops (zoals Dustin of Centralpoint) kun je met zogenaamde Care Packs of ProSupport de garantie uitbreiden naar 5 jaar (vaak zelfs met 'on-site' reparatie: een monteur...”

Gemini, asked: welke Nederlandse webshop heeft de langste garantie op desktop computers?

“Dustin (voorheen Centralpoint): De grootste zakelijke IT-leverancier van Nederland en de Benelux.”

Gemini, asked: welke webshop in Nederland is gespecialiseerd in computers voor professioneel gebruik?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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