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Willy in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy erotiek, is Willy named? This is the answer from our latest monthly measurement, October 2026.

#13

of 30 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Willy

#11	Sextoy.nl	2/35
#12	Vibra.nl	2/35
#13	Willy	2/35
#14	BDSMstore.nl	1/35
#15	Lovesexshop.nl	1/35

See the full ranking for Erotiek

What AI says about Willy

“Willy.nl: Een toegankelijke en populaire Nederlandse webshop met een ruim aanbod aan koppelspeeltjes en duidelijke productinformatie.”

Gemini, asked: bij welke Nederlandse webshop is erotisch speelgoed voor koppels te koop?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.