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Boohoo in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy dameskleding, is Boohoo named? This is the answer from our latest monthly measurement, October 2026.

of 21 stores measured

1/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Boohoo

#1	Boohoo	1/35
#2	MS Mode	6/35
#3	Primark	4/35

See the full ranking for Dameskleding

What AI says about Boohoo

In the 2 answers that name Boohoo, AI mentions: premium (1x).

“Boohoo, veel trendgerichte kleding en bijna altijd kortingsacties; let op retourkosten/voorwaarden.”

ChatGPT, asked: waar koop ik betaalbare dameskleding online in Nederland?

“Let op verzend- en retourkosten: Bij sommige budgetshops (zoals Mango Outlet of Boohoo) moet je betalen voor retourneren, wat het uiteindelijk duurder maakt.”

Gemini, asked: waar koop ik betaalbare dameskleding online in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.