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BrandMission in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzame en biologische kleding, is BrandMission named? This is the answer from our latest monthly measurement, October 2026.

of 16 stores measured

17/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around BrandMission

#1	WatMooi	24/35
#2	BrandMission	17/35
#3	Nukuhiva	5/35
#4	Shop Like You Give a Damn	1/35

See the full ranking for Duurzame en biologische kleding

What AI says about BrandMission

In the 22 answers that name BrandMission, AI mentions: sustainable (8x), low prices (2x).

“…thegreenlabels.com - BrandMission, duurzame modewinkel met een online aanbod.”

ChatGPT, asked: waar kan ik in Nederland online biologische kleding kopen?

“BrandMission (brandmission.nl): Heeft fysieke winkels in Haarlem en Amsterdam, maar ook een grote webshop met kleding van biologische stoffen voor dames en heren.”

Gemini, asked: waar kan ik in Nederland online biologische kleding kopen?

“Als je één Nederlandse webshop zoekt met een breed aanbod voor zowel dames als heren, zou ik BrandMission aanraden.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste duurzame kleding voor volwassenen kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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