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Charlotte Tilbury in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is Charlotte Tilbury named? This is the answer from our latest monthly measurement, October 2026.

of 50 stores measured

3/34

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Charlotte Tilbury

#4	Mineralissima	2/34
#5	Beauty Bay	9/34
#6	Charlotte Tilbury	3/34
#7	Clinique	2/34
#8	Creative Cosmetics	2/34

See the full ranking for Make-up

What AI says about Charlotte Tilbury

“Officiële merkwebshops, bijvoorbeeld Fenty Beauty, Rare Beauty, MAC Cosmetics, NARS of Charlotte Tilbury.”

ChatGPT, asked: waar koop ik online foundation en concealer in Nederland?

“Charlotte Tilbury (officiële site)”

Gemini, asked: bij welke webshop in Nederland kan ik make-up kopen en makkelijk retourneren als de kleur niet klopt?

“Waarom: Veel mensen vergeten Zalando voor make-up, maar zij hebben een gigantische beauty-sectie met merken van MAC tot Charlotte Tilbury en KIKO Milano.”

Gemini, asked: welke Nederlandse webshop heeft altijd make-up op voorraad zodat het niet uitverkocht is?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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