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Grimas in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is Grimas named? This is the answer from our latest monthly measurement, October 2026.

#10

of 50 stores measured

1/34

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Grimas

#8	Creative Cosmetics	2/34
#9	Backstage Amsterdam	1/34
#10	Grimas	1/34
#11	Maybelline	1/34
#12	Vegan Beauty Shop	1/34

See the full ranking for Make-up

What AI says about Grimas

“Film, fotografie en theater: Kryolan, Grimas, Ben Nye, Dermacolor en airbrush-producten.”

ChatGPT, asked: waar koop ik online make-up speciaal voor professionele visagisten in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.