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De Bijenkorf in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy parfum, is De Bijenkorf named? This is the answer from our latest monthly measurement, October 2026.

of 39 stores measured

26/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around De Bijenkorf

#2	Deloox.nl	24/35
#3	ICI PARIS XL	31/35
#4	De Bijenkorf	26/35
#5	Parfumswinkel.nl	17/35
#6	Perfume Lounge	6/35

See the full ranking for Parfum

What AI says about De Bijenkorf

In the 44 answers that name De Bijenkorf, AI mentions: premium (21x), trusted (9x), specialist (8x), low prices (3x), service and advice (3x).

“DeBijenkorf.nl, vooral luxe en exclusievere merken, zoals Chanel, Dior, Tom Ford en Maison Francis Kurkdjian.”

ChatGPT, asked: waar kan ik online parfum kopen in Nederland?

“DeBijenkorf.nl: Ideaal voor luxere designermerken (zoals Chanel, Dior, Tom Ford) en een selectie aan niche-parfums.”

Gemini, asked: waar kan ik online parfum kopen in Nederland?

“…de Bijenkorf, betrouwbaar en fijn voor niche- en premiummerken, maar meestal minder scherp geprijsd.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste eau de toilette kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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