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Zara in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy parfum, is Zara named? This is the answer from our latest monthly measurement, October 2026.

#15

of 40 stores measured

3/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Zara

#13	Parfumwebshop.nl	4/35
#14	Beauty Plaza	3/35
#15	Zara	3/35
#16	Flaconi	2/35
#17	Trekpleister.nl	2/35

See the full ranking for Parfum

What AI says about Zara

“Rituals.com/nl-nl, Zara.com/nl, of de website van het merk zelf, handig voor hun eigen geuren.”

ChatGPT, asked: waar kan ik in Nederland online een flesje parfum kopen?

“Zara laat hun geuren maken door gerenommeerde parfumeurs (zoals Jo Malone).”

Gemini, asked: bij welke Nederlandse webshop krijg ik het meeste parfum voor mijn geld?

“Zara.nl (Tip buiten de traditionele parfumerie) Hoewel het een kledingwinkel is, heeft Zara een van de populairste parfumlijnen onder tieners in Nederland.”

Gemini, asked: welke Nederlandse webshop is gespecialiseerd in parfum voor tieners?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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