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Estrid in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy scheren en baardverzorging, is Estrid named? This is the answer from our latest monthly measurement, October 2026.

#16

of 38 stores measured

3/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Estrid

#14	Bamboozy.com	3/35
#15	Bamboozy.nl	3/35
#16	Estrid	3/35
#17	iBOOD.nl	2/35
#18	Trendhim.nl	2/35

See the full ranking for Scheren en baardverzorging

What AI says about Estrid

“Estrid: Vooral gericht op vrouwen/lichaamsverzorging.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste scheermesjes kopen?

“Estrid (estrid.com): Hoewel het bedrijf van oorsprong Zweeds is, is het enorm populair in Nederland.”

Gemini, asked: welke Nederlandse webshop verkoopt scheermesjes voor vrouwen?

“Estrid.com: Heel populair voor vrouwen.”

Gemini, asked: welke Nederlandse webshop heeft de goedkoopste scheermesjes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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