Viking Direct in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is Viking Direct named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Viking Direct
| #1 | Viking Direct | 18/35 |
| #2 | PenStore.nl | 8/35 |
| #3 | P.W. Akkerman | 6/35 |
See the full ranking for Schrijfwaren en kantoor
What AI says about Viking Direct
In the 25 answers that name Viking Direct, AI mentions: wide range (5x), specialist (2x), trusted (1x).
“Vikingdirect.nl, pennen, notitieblokken, opbergsystemen, papier en meer.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik kantoorbenodigdheden voor thuis bestellen?
“Viking Direct (vikingdirect.nl): Een van de bekendste leveranciers van kantoorbenodigdheden.”
Gemini, asked: bij welke Nederlandse webshop kan ik kantoorbenodigdheden voor thuis bestellen?
“Viking Direct (vikingdirect.nl): Vergelijkbaar met 123inkt, gericht op de zakelijke thuiswerker.”
Gemini, asked: waar koop ik online een goede bureau-organizer in Nederland?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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