Decathlon in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy sport en fitness, is Decathlon named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Decathlon
| #1 | Decathlon | 31/35 |
| #2 | Fitnessdelivery.nl | 7/35 |
| #3 | All4running.nl | 6/35 |
See the full ranking for Sport en fitness
What AI says about Decathlon
In the 58 answers that name Decathlon, AI mentions: low prices (20x), specialist (6x), quality (6x), trusted (5x), service and advice (5x).
“Je kunt online sportkleding kopen bij onder meer deze Nederlandse/webshops die naar Nederland leveren: - Decathlon, betaalbare sportkleding voor vrijwel elke sport: hardlopen, fitness, voetbal, yoga, zwemmen enz.”
ChatGPT, asked: waar kan ik online sportkleding kopen in Nederland?
“Bij webshops zoals Zalando, Decathlon en Nike kun je vaak heel makkelijk en gratis retourneren als de maat toch niet goed blijkt te zijn.”
Gemini, asked: waar kan ik online sportkleding kopen in Nederland?
“Budget / lichte training: Decathlon.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste fitnessapparatuur voor thuis kopen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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