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Intersport in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy sport en fitness, is Intersport named? This is the answer from our latest monthly measurement, October 2026.

#14

of 106 stores measured

12/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Intersport

#12	Ecoyogi.nl	1/35
#13	Runnerinn	1/35
#14	Intersport	12/35
#15	Perry Sport	5/35
#16	Sport2000.nl	4/35

See the full ranking for Sport en fitness

What AI says about Intersport

In the 18 answers that name Intersport, AI mentions: trusted (8x), wide range (2x), premium (1x), service and advice (1x).

“Intersport, merken zoals Nike, adidas, Puma, Under Armour en Craft.”

ChatGPT, asked: waar kan ik online sportkleding kopen in Nederland?

“Intersport.nl: Bekende keten met A-merken (Nike, Adidas, Puma) voor voetbal, fitness, hardlopen en meer.”

Gemini, asked: waar kan ik online sportkleding kopen in Nederland?

“Intersport.nl, bekende merken, ook handig als je eventueel in een winkel wilt passen/retourneren.”

ChatGPT, asked: bij welke webshop in Nederland bestel ik hardloopschoenen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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