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AOV in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy supplementen en gezondheid, is AOV named? This is the answer from our latest monthly measurement, October 2026.

of 38 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around AOV

#1	XXL Nutrition	19/35
#2	AOV	2/35
#3	Kruidenapotheek.nl	1/35
#4	24pharma	1/35

See the full ranking for Supplementen en gezondheid

What AI says about AOV

In the 2 answers that name AOV, AI mentions: specialist (1x), quality (1x).

“Officiële merkwebshops, bijvoorbeeld van Vitals, Bonusan, Orthica, Solgar of AOV.”

ChatGPT, asked: waar bestel ik betrouwbaar magnesium supplementen online in Nederland?

“AOV, Nederlandse aanbieder met supplementen voor specifieke toepassingen, bijvoorbeeld darm, energie of gewrichten.”

ChatGPT, asked: welke kleinere of gespecialiseerde Nederlandse webshop voor supplementen is er naast de grote bekende winkels?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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