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BENU in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy supplementen en gezondheid, is BENU named? This is the answer from our latest monthly measurement, October 2026.

of 38 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around BENU

#1	XXL Nutrition	19/35
#2	Kruidenapotheek.nl	1/35
#3	BENU	2/35
#4	24pharma	1/35
#5	Bodystore	1/35

See the full ranking for Supplementen en gezondheid

What AI says about BENU

In the 2 answers that name BENU, AI mentions: service and advice (1x).

“Online apotheken zoals BENU of Mediq Apotheek, vooral prettig als je deskundig advies of combinatie met medicijnen belangrijk vindt.”

ChatGPT, asked: welke Nederlandse webshop is goed voor het kopen van vitamines?

“BENU.nl, online apotheek/drogist, handig als je supplementen naast medicijnen gebruikt en apotheekadvies wilt.”

ChatGPT, asked: bij welke online winkel in Nederland kan ik supplementen speciaal voor ouderen kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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