KRILLOINDEX

Mutsaers in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy tassen en lederwaren, is Mutsaers named? This is the answer from our latest monthly measurement, October 2026.

#6
of 43 stores measured
5/35
buying questions where AI names it
2
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Mutsaers

#4 Castelijn & Beerens 5/35
#5 The Chesterfield Brand 7/35
#6 Mutsaers 5/35
#7 BearDesign.nl 2/35
#8 Burkely 8/35

See the full ranking for Tassen en lederwaren

What AI says about Mutsaers

In the 5 answers that name Mutsaers, AI mentions: premium (1x).

“Mutsaers (mutsaers.nl): Voor het hogere segment.”

Gemini, asked: waar kan ik online een leren handtas kopen in Nederland

“Als het gaat om Nederlandse webshops van eigen bodem, heeft het traditionele Nederlandse merk Mutsaers de langste garantie: zij bieden levenslange garantie (op fabricagefouten).”

Gemini, asked: welke Nederlandse webshop heeft de langste garantie op leren tassen

“Beste luxe segment / Levenslange service: Castelijn & Beerens en Mutsaers Deze traditionele Nederlandse familiebedrijven bieden formeel 2 jaar garantie, maar blinken uit in service nĂ¡ die periode:”

Gemini, asked: welke Nederlandse webshop heeft de beste garantieregeling op lederwaren

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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