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Assos in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wielrennen en fietskleding, is Assos named? This is the answer from our latest monthly measurement, October 2026.

#13

of 40 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Assos

#11	Bobshop	3/35
#12	Siroko	3/35
#13	Assos	2/35
#14	Le Col	2/35
#15	cyclestore.nl	1/35

See the full ranking for Wielrennen en fietskleding

What AI says about Assos

In the 2 answers that name Assos, AI mentions: wide range (1x), low prices (1x).

“Assos, zeer hoog segment, vooral bekend om comfortabele bibshorts.”

ChatGPT, asked: waar kan ik online goede wielrenkleding kopen in Nederland

“Merken als Rogelli, Castelli, Assos, Shimano, Craft en BBB.”

ChatGPT, asked: waar kan ik veilig een fietsbroek met zeem online bestellen in Nederland

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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