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Protest in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wintersport, ski en snowboard, is Protest named? This is the answer from our latest monthly measurement, October 2026.

#11

of 41 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Protest

#9	Baumsport.nl	4/35
#10	Burnside.nl	3/35
#11	Protest	2/35
#12	Sideways Sports	2/35
#13	Buitensportshop	1/35

See the full ranking for Wintersport, ski en snowboard

What AI says about Protest

In the 2 answers that name Protest, AI mentions: low prices (1x).

“Merken variëren van Brunotti en Protest tot het hogere segment.”

Gemini, asked: waar kan ik online een compleet ski-outfit kopen in Nederland?

“Vooral erg populair voor trendy, aansluitende skipakken (jumpsuits/onesies) van merken als Protest, Superdry en Fusalp.”

Gemini, asked: bij welke Nederlandse webshop kan ik skipakken kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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