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Gamma in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wonen en interieur, is Gamma named? This is the answer from our latest monthly measurement, October 2026.

#27

of 127 stores measured

3/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Gamma

#25	Vloerenshop.nl	1/35
#26	LUMZ	4/35
#27	Gamma	3/35
#28	Trendhopper	3/35
#29	Furnea	2/35

See the full ranking for Wonen en interieur

What AI says about Gamma

“Hornbach, Gamma, Praxis en Karwei, ook online verkrijgbaar, handig voor ondervloeren, plinten en zelf leggen.”

ChatGPT, asked: waar koop ik online vloerbedekking in Nederland?

“Gamma / Praxis: Hebben regelmatig '20% of 25% korting op vloeren' acties.”

Gemini, asked: waar koop ik online vloerbedekking in Nederland?

“Gamma en Praxis, Prima aanbod voor standaard tuinsets, inklapbare meubels en bistrosetjes.”

Gemini, asked: bij welke webshop in Nederland kan ik buitenmeubilair bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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