Fairphone in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzaam en zero waste, is Fairphone named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Fairphone
| #9 | Leven Zonder Afval | 10/35 |
| #10 | Brauzz | 4/35 |
| #11 | Fairphone | 2/35 |
| #12 | SUSAN BIJL | 2/35 |
| #13 | zerowasteshop.nl | 2/35 |
See the full ranking for Duurzaam en zero waste
What AI says about Fairphone
In the 4 answers that name Fairphone, AI mentions: sustainable (2x).
“Elektronica - Fairphone, repareerbare smartphones met aandacht voor eerlijke grondstoffen en langere levensduur.”
ChatGPT, asked: waar kan ik online duurzame producten kopen in Nederland?
“[Fairphone](https://shop.fairphone.com): Nederlands bedrijf dat modulaire, repareerbare smartphones maakt met eerlijk gewonnen grondstoffen.”
Gemini, asked: waar kan ik online duurzame producten kopen in Nederland?
“Goede opties per categorie: | Categorie | Webshop / merk | Garantie / duurzaam voordeel | |---|---|---| | Telefoons | Fairphone, fairphone.com/nl | Fairphone 5 heeft doorgaans 5 jaar garantie en langdurige software- en...”
ChatGPT, asked: waar kan ik online duurzame producten kopen met een lange garantie in Nederland?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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