Odin in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzaam en zero waste, is Odin named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Odin
| #14 | Ecover | 1/35 |
| #15 | Bag-again | 6/35 |
| #16 | Odin | 5/35 |
| #17 | Bamboovement | 3/35 |
| #18 | Plastic Free Amsterdam | 3/35 |
See the full ranking for Duurzaam en zero waste
What AI says about Odin
In the 5 answers that name Odin, AI mentions: sustainable (4x).
“…ekoplaza.nl - Odin, biologische boodschappen, vaak via abonnement of afhaalpunten.”
ChatGPT, asked: waar kan ik online duurzame producten kopen in Nederland?
“Ekoplaza (ekoplaza.nl) & Odin (odin.nl): Deze biologische supermarkten hebben een grote online winkel met streng gecontroleerde ecologische merken zoals Sonett en Sodasan (beide zeer hoog aangeschreven qua biologische afbreekbaarheid).”
Gemini, asked: welke webshop in Nederland verkoopt duurzame schoonmaakmiddelen?
“[Odin.nl](https://www.odin.nl): De biologische bezorgsupermarkt met diverse milieuvriendelijke papierwaren.”
Gemini, asked: waar kan ik online biologisch afbreekbaar keukenpapier kopen in Nederland?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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