KRILLO INDEX
COSMETICA EN VERZORGING NL #1 DOUGLAS.NL 22/30 WONEN EN INTERIEUR NL #1 JYSK 16/35 ELEKTRONICA ALGEMEEN NL #1 MEDIAMARKT 23/30
UPDATED 05 OCT 2026
KRILLOINDEX
AI SEARCH ANALYTICS FOR WEBSHOPS

Know where ChatGPT ranks your store. Then move up.

Every month Krillo asks ChatGPT and Gemini the questions your buyers ask, ranks every store in your category, and shows what to change. Or we change it for you.

FREE · NO ACCOUNT · YOUR RANK AND 13 CHECKS ON YOUR SITE · USED 215 TIMES
LIVE IN NETHERLANDS AND BELGIUM · MORE COUNTRIES SOON
Want it every month? Try Watch, the monthly dashboard: 14 days free, then €49 a month, cancel any time.
The index today NL
#STORENAMEDADVISED
DOUGLAS.NL Named in 22 of 30 questions · recommended in 13 · first measurement
Top 7 of 191 stores we measure in Cosmetics and personal care, ranked by how often AI recommends a store, then how often it names it. 150 other stores were named in none of the answers Open this ranking →
49 CATEGORIES 2241 STORES RANKED 5056 ANSWERS KEPT 51% never named, of 2223 stores in the index LIVE NL BE
THE DASHBOARD

The screen your store gets every month

Your rank, the stores around you, every buying question with the real answer, and what to change. Click around: this is an example with made-up names.

Open a live example: real store, real data →
Your StoreOutdoor gear · NL OverviewRankingQuestionsFixesPlan
OverviewEXAMPLE · MEASURED 1 SEP
RANK IN OUTDOOR GEAR#6▲3
VISIBILITY27%+9 PTS
RECOMMENDED3+2
QUESTIONS WON8/30+3
CLICK A MONTH
Questions you lose
best waterproof hiking jacket under 200 eurosNAMED: NORTHPEAK, TRAILHAUS
where to buy a lightweight tent onlineNAMED: FERNVALE
outdoor shop with free returnsNAMED: KITEWELL, TRAILHAUS
hiking boots with next day deliveryNAMED: NORTHPEAK
WHAT WE COUNT

Three numbers decide if a shopper hears your name

Pick a number, then click a store. These are the real numbers of the top 3 in Cosmetics and personal care, from our latest measurement.

waar kan ik online goede huidverzorging kopen in Nederland?ASKED IN DUTCH, THE LANGUAGE OF THE MARKET
THE INDEX · COSMETICS AND PERSONAL CARE · NL The top 3 of the ranking, over 30 buying questions like this one. Recommended counts first, then named.
1.
2.
3.
EVERY MONTH

Everyone else reports. We fix.

Six things every month. With Watch you see them all and do the fixes yourself. With Fix we also put the fixes live. The small screens are examples.

01Your rank

Where you stand in your category and your country, and who moved past you.

RANK IN OUTDOOR GEAR · EXAMPLE#6 ▲3 of 24 stores we measure · Northpeak is #1
02The questions you lose

The real answer, and the store named instead of you. Click one.

03The blockers

Thirteen checks on your store. We say what is a fact and what is only likely.

04 · FIXThe fix, installed

We write it and put it live in your store, with access you give us and can take back any time. The old text is kept, so every change can be undone.

05Proof it worked

At the next monthly measurement we ask the same questions again and show the difference.

AUGUST · EXAMPLE#9named in 3 of 30 questions
06 · FIXA warning when you drop

With Fix: a message when you drop three places or more, with who moved past you.

EMAIL FROM KRILLO · EXAMPLE You dropped 3 places in Outdoor gear Kitewell and Fernvale moved past you. This is what they changed, and what we do next.
COSMETICS AND PERSONAL CARE · NL

Who AI names, and who it recommends

Being named is not the same as being advised. These are the top stores in Cosmetics and personal care from our latest measurement. Click a store.

ADVISED, RARELY NAMEDLEADERS RARELY IN THE ANSWERNAMED, NOT ADVISED
NAMED IN ANSWERS → RECOMMENDED →
LeadersNamed often and advised often. This is where the sales are.
Named, not advisedAI knows the store but sends buyers elsewhere. Usually a matter of reviews and clear product facts.
Advised, rarely namedWhen AI names the store it recommends it, but that happens on few questions. Clear category pages usually help.
Open the full ranking →
HOW TO CHECK US

A method you can verify

Every ranking is public. The questions, the assistants and the counting are the same for every store. Nobody can pay to rank higher.

PRICING

See where you stand. Or let us do the work.

FixWE DO THE WORK
€149 /mo
For stores that want the changes made for them.
  • Everything in Watch, with fifteen questions of your own
  • We make the fixes in your store, with access you give us and can take back any time
  • The old text is kept, so it can always be rolled back
  • An llms.txt for Shopify and WordPress, kept up to date
  • At the next monthly measurement we show the difference
  • A message when you drop three places or more
Start with Fix
Brands and agenciesUP TO 25 STORES
€490 /mo
Monthly only. We set it up together.
  • Up to 25 stores, each with its own dashboard
  • Every category they appear in
  • Every buying question, and who beats you
  • We set it up together with you, by hand
Check your stores free
Selling in more than one country? AI gives different answers per country, so each country has its own ranking. Your plan covers the country of your store; email us if you sell in more and we look at it with you. The index measures the Netherlands and Belgium now; more countries follow.
Not happy with a change we made? We roll it back. You can cancel within fourteen days of your first payment and get that month back.
QUESTIONS

Before you start

Something else? Email hello@krilloai.com, we answer within one working day. More in the full list.

Is your store one of the three AI names?

We do the work

Which store should we work on?

You continue to Mollie to pay securely.