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Next Direct in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy babyspullen en verzorging, is Next Direct named? This is the answer from our latest monthly measurement, October 2026.

#9
of 32 stores measured
3/35
buying questions where AI names it
0
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Next Direct

#7 Colruyt 4/35
#8 PharmaMarket 3/35
#9 Next Direct 3/35
#10 OKay 3/35
#11 Orchestra 3/35

See the full ranking for Babyspullen en verzorging

What AI says about Next Direct

In the 3 answers that name Next Direct, AI mentions: quality (1x).

“H&M, C&A en Next Direct: Zeer goede prijs-kwaliteitverhouding voor babykleertjes die er leuk uitzien.”

Gemini, asked: waar kan ik online babyspullen kopen in België?

“Next Direct (België): Britse webshop die gratis en snel naar België verzendt; geweldige multipacks van kruippakjes en rompers van goede kwaliteit.”

Gemini, asked: waar koop ik online babyproducten als ik in Vlaanderen woon?

“Next Direct (nextdirect.com/be/nl)”

Gemini, asked: waar vind ik in België online goedkope maar degelijke babykleertjes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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