IKEA in the Krillo Index
When shoppers in Belgium ask ChatGPT and Gemini where to buy beddengoed en woontextiel, is IKEA named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around IKEA
| #1 | Sleepworld | 19/35 |
| #2 | Kalani Home | 12/35 |
| #3 | IKEA | 15/35 |
| #4 | La Redoute | 14/35 |
| #5 | Heytens | 4/35 |
See the full ranking for Beddengoed en woontextiel
What AI says about IKEA
In the 18 answers that name IKEA, AI mentions: trusted (4x), low prices (3x), quality (1x), service and advice (1x), specialist (1x).
“IKEA (ikea.be): Uitstekende prijs-kwaliteitverhouding.”
Gemini, asked: waar kan ik online een goed dekbed kopen in België?
“IKEA.be: Onverslaanbaar in prijs voor basisgordijnen (lichtdoorlatend, verduisterend of vitrages).”
Gemini, asked: waar koop ik online gordijnen in België?
“IKEA (ikea.be): De klassieker voor basics, dekbedden, kussens en gordijnen tegen scherpe prijzen.”
Gemini, asked: waar kan ik in België online woontextiel bestellen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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