How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › Belgium › Beddengoed en woontextiel
Bedding and home textiles
35 buying questions, Belgium, 2 assistants
Measured on 04-11-2026, 29 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Sleepworld
sleepworld.be |
= | 22 / 35+21 | 13 |
| 2 |
Kalani Home
kalani-home.com |
= | 11 / 35+10 | 6 |
| 3 |
Zeeman
zeeman.com |
= | 4 / 35+3 | 3 |
| 4 |
Sleeplife
sleeplife.be |
▲1 | 13 / 35+12 | 1 |
| 5 |
Marie-Marie
marie-marie.com |
▼1 | 4 / 35+3 | 1 |
| 6 |
Sleepnight
sleepnight.be |
new | 1 / 35 | 1 |
| 7 |
Sleepy
sleepy.be |
new | 1 / 35 | 1 |
| 8 |
Plumka
plumka.be |
new | 4 / 35+3 | 0 |
| 9 |
Beter Bed
beterbed.be |
▼2 | 2 / 35+1 | 0 |
| 10 |
De Nachtwacht
denachtwacht.be |
▲1 | 2 / 35+1 | 0 |
| 11 |
123gordijn
123gordijn.be |
new | 1 / 35 | 0 |
| 12 |
Gordijnen.be
gordijnen.be |
▼4 | 1 / 35 | 0 |
| 13 |
Lakebos
lakebos.be |
▼7 | 1 / 35 | 0 |
| 14 |
Quiesco
quiesco.be |
new | 1 / 35 | 0 |
| 15 |
Tafelzeilonline.be
tafelzeilonline.be |
new | 1 / 35 | 0 |
Biggest risers since last month: Sleeplife ▲1, De Nachtwacht ▲1
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Category median: named in 1 of 35 questions (the middle store of all 29 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.
This ranking covers the 29 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
29 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
12 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Zalando
Marketplace
3 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Etsy
Marketplace
1 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
INNO
Platform
1 of 70
AI sends shoppers there. Check whether you can be listed.
Marktplaats
Marketplace
1 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Test Aankoop
Comparison or test site
1 of 70
Make sure your products are listed there with full and correct data.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Sleepworld, La Redoute, Zara Home
AI named: De Witte Lietaer, Sleepworld, Libeco
AI named: Zalando.be, LaRedoute.be, IKEA België
AI named: Zalando.be, IKEA België, La Redoute België
AI named: De Witte Lietaer, Sleepworld, Yumeko
AI named: Libeco Home, Verilin, De Witte Lietaer
AI named: Sleepworld, IKEA België, HEMA België
AI named: IKEA België, JYSK België, Leen Bakker België
AI named: La Redoute België, IKEA België, JYSK België
AI named: IKEA België, JYSK, HEMA België
AI named: De Witte Lietaer, Sleepworld, Libeco
AI named: Libeco Home, De Witte Lietaer, Mistral Home
AI named: IKEA België, JYSK, Leen Bakker België
AI named: IKEA België, JYSK, Leen Bakker België
AI named: Dreamland, JYSK België, IKEA België
AI named: IKEA België, HEMA België, JYSK België
AI named: IKEA België, JYSK België, HEMA België
AI named: JYSK België, IKEA België, HEMA België
AI named: Sleepworld, Sleepy, IKEA
AI named: IKEA België, JYSK België, Leen Bakker België
AI named: IKEA België, Sleepworld, Kalani Home
AI named: Sleepworld, JYSK, de Witte Lietaer
AI named: JYSK, IKEA België, HEMA België
AI named: Heytens, IKEA België, JYSK België
AI named: Babybeddegoed.be, Trixie, Les Rêves d’Anaïs
AI named: HEMA België, JYSK België, La Redoute België
AI named: Sleepworld.be, HEMA.be, JYSK.be
AI named: De Witte Lietaer Professional, Clarysse Professional, De Witte Lietaer
AI named: Sleepworld.be, Goed Zorgwinkel, Helan Zorgwinkel
AI named: Sleepworld, Sleepnight, Linnenatwork
AI named: Sleepworld, De Witte Lietaer, WEBA
AI named: JYSK België, HEMA België, IKEA België
AI named: IKEA België, JYSK België, Sleepworld
AI named: Mistral Home, La Redoute België, IKEA België
AI named: De Witte Lietaer, Libeco Home, Verilin
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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