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Beddengoed en woontextiel

Bedding and home textiles

35 buying questions, Belgium, 2 assistants

Measured on 04-11-2026, 29 stores, ChatGPT, Gemini

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# Store Since last Named Recommended
1 Sleepworld

sleepworld.be

= 22 / 35+21 13
2 Kalani Home

kalani-home.com

= 11 / 35+10 6
3 Zeeman

zeeman.com

= 4 / 35+3 3
4 Sleeplife

sleeplife.be

▲1 13 / 35+12 1
5 Marie-Marie

marie-marie.com

▼1 4 / 35+3 1
6 Sleepnight

sleepnight.be

new 1 / 35 1
7 Sleepy

sleepy.be

new 1 / 35 1
8 Plumka

plumka.be

new 4 / 35+3 0
9 Beter Bed

beterbed.be

▼2 2 / 35+1 0
10 De Nachtwacht

denachtwacht.be

▲1 2 / 35+1 0
11 123gordijn

123gordijn.be

new 1 / 35 0
12 Gordijnen.be

gordijnen.be

▼4 1 / 35 0
13 Lakebos

lakebos.be

▼7 1 / 35 0
14 Quiesco

quiesco.be

new 1 / 35 0
15 Tafelzeilonline.be

tafelzeilonline.be

new 1 / 35 0

Biggest risers since last month: Sleeplife ▲1, De Nachtwacht ▲1

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Category median: named in 1 of 35 questions (the middle store of all 29 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.

This ranking covers the 29 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendedSleepworldSleepworldKalani HomeKalani HomeSleeplifeSleeplifeZeemanZeemanMarie-MarieMarie-MariePlumkaPlumkaSleepnightSleepyBeter BedDe Nachtwacht123gordijnGordijnen.beLakebosQuiescoTafelzeilonline.be

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

29 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

12 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Zalando

Marketplace

3 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Etsy

Marketplace

1 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

INNO

Platform

1 of 70

AI sends shoppers there. Check whether you can be listed.

Marktplaats

Marketplace

1 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Test Aankoop

Comparison or test site

1 of 70

Make sure your products are listed there with full and correct data.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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