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New Balance in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy hardlopen, is New Balance named? This is the answer from our latest monthly measurement, October 2026.

#14

of 32 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around New Balance

#12	Bergfreunde	2/35
#13	Futurumshop.be	2/35
#14	New Balance	2/35
#15	Plutosport	2/35
#16	United Brands	2/35

See the full ranking for Hardlopen

What AI says about New Balance

“Merkwinkels of officiële webshops (zoals Garmin, ASICS, Salomon, Nike, New Balance of On), zinvol voor horloges of specifieke schoenen.”

ChatGPT, asked: waar in België kan ik hardloopspullen kopen met een goede garantieregeling?

“Sportwinkel-outlets / merkoutlets - Kijk ook bij de officiële sites van Asics, Nike, Adidas, New Balance en Saucony onder “Sale” of “Outlet”.”

ChatGPT, asked: waar vind ik de beste prijs-kwaliteitverhouding voor hardloopschoenen in een Belgische webshop?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.