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United Brands in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy hardlopen, is United Brands named? This is the answer from our latest monthly measurement, October 2026.

#16

of 32 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around United Brands

#14	New Balance	2/35
#15	Plutosport	2/35
#16	United Brands	2/35
#17	3Action.be	1/35
#18	AthleteSportsWorld	1/35

See the full ranking for Hardlopen

What AI says about United Brands

“United Brands ([unitedbrands.be](https://www.unitedbrands.be))”

Gemini, asked: welke Belgische webshop verkoopt hardloopschoenen?

“United Brands (unitedbrands.be) Een 100% Belgische sportketen met een uitgebreide running-afdeling online.”

Gemini, asked: welke Belgische webshop doet regelmatig solden op hardloopuitrusting?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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