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Howlin’ in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy kleding algemeen, is Howlin’ named? This is the answer from our latest monthly measurement, October 2026.

#15
of 63 stores measured
2/35
buying questions where AI names it
1
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Howlin’

#13 LN Knits 3/35
#14 Zeeman 3/35
#15 Howlin’ 2/35
#16 thefashionstore.be 1/35
#17 Zalando Lounge 4/35

See the full ranking for Kleding algemeen

What AI says about Howlin’

In the 4 answers that name Howlin’, AI mentions: low prices (1x), sustainable (1x), specialist (1x), quality (1x).

“Mijn korte keuze: - Beste kwaliteit knitwear: Howlin’ of LN Knits - Mooie dagelijkse truien: Bellerose of Juttu - Duurzaam: Supergoods - Warme outdoor-sweaters: A.S.Adventure - Budget: JBC of Bel&Bo Let bij aankoop vooral op de...”

ChatGPT, asked: welke Belgische online winkel verkoopt goede sweaters en truien?

“Kijk dan bij Howlin' of LN Knits voor 100% wol.”

Gemini, asked: welke Belgische online winkel verkoopt goede sweaters en truien?

“…https://castart.eu - Howlin’, Belgisch label, vooral sterk in breigoed, sweaters en casual herenkleding.”

ChatGPT, asked: zijn er Belgische webshops voor kleding die niet de grote bekende namen zijn?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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