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Kleding algemeen

Clothing

35 buying questions · Belgium · 2 assistants

MEASURED ON 02-11-2026 · 90 STORES · ChatGPT, Gemini

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Market Belgium the Netherlands the United States
#Store Named Recommended
1 JBC
jbc.be 		29 / 35 +29 22
2 ZEB
zeb.be 		25 / 35 +25 14
3 Supergoods.be
supergoods.be 		8 / 35 +8 2
4 Brooklyn
brooklyn.be 		4 / 35 +4 2
5 Juttu
juttu.be 		4 / 35 +4 2
6 Bel&Bo
belandbo.com 		3 / 35 +3 1
7 MOOSE in the CITY
moose-in-the-city.com 		3 / 35 +3 1
8 Zeeman
zeeman.be 		3 / 35 +3 1
9 Goldfish
goldfish.be 		2 / 35 +2 1
10 Kringshop
kringshop.be 		1 / 35 +1 1
11 The Fashion Store
thefashionstore.be 		1 / 35 +1 1
12 Think Twice
thinktwice.be 		3 / 35 +3 0
13 e5 mode
e5mode.be 		1 / 35 +1 0
14 Harvest Club
harvestclub.be 		1 / 35 +1 0
15 La Redoute
la-redoute.be 		1 / 35 +1 0
16 Mytheresa
mytheresa.com 		1 / 35 +1 0
17 Les Petits Riens
petitsriens.be 		1 / 35 +1 0
18 SKM
skm.be 		1 / 35 +1 0
19 Spullenhulp
spullenhulp.be 		1 / 35 +1 0
20 Wolvis
wolvis.be 		1 / 35 +1 0

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Category median: named in 0 of 35 questions (the middle store of all 90 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 70 stores were named in none of these questions.

This ranking covers the 90 stores we measure in this category. That is not every store in the market.

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The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%18%18%36%36%54%54%72%72%90%90%Named in % of buying questionsRecommended in %Known, not recommendedJBCJBCZEBZEBSupergoods.beSupergoods.beBrooklynBrooklynJuttuJuttuBel&BoBel&BoMOOSE in the CITYZeemanGoldfishThink TwiceKringshopThe Fashion Storee5 modeHarvest ClubLa RedouteMytheresaLes Petits RiensSKMSpullenhulpWolvis

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Zalando
Marketplace		 27 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace		 12 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Bol
Marketplace		 3 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Otrium
Platform		 3 of 70 AI sends shoppers there. Check whether you can be listed.
ikkoopbelgisch.be
Platform		 3 of 70 AI sends shoppers there. Check whether you can be listed.
2dehands.be
Platform		 1 of 70 AI sends shoppers there. Check whether you can be listed.
Amazon
Marketplace		 1 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Facebook
Community		 1 of 70 Be present there with useful posts or answers; AI repeats what people say.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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