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WatMooi in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy kleding algemeen, is WatMooi named? This is the answer from our latest monthly measurement, October 2026.

of 79 stores measured

3/30

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around WatMooi

#1	Bonprix	5/30
#2	WatMooi	3/30
#3	BrandMission	4/30
#4	Van Uffelen Mode	3/30

See the full ranking for Kleding algemeen

What AI says about WatMooi

In the 3 answers that name WatMooi, AI mentions: trusted (1x), sustainable (1x).

“Een bekende Nederlandse optie is watMooi: een webshop met duurzame kleding van merken die letten op onder meer eerlijke productie, biologische of gerecyclede materialen en transparantie in de keten.”

ChatGPT, asked: welke Nederlandse webshop richt zich op duurzame kleding voor mensen die bewust willen shoppen?

“WatMooi: Een van de oudste Nederlandse webshops die zich puur richt op milieuvriendelijke en fairtrade kleding.”

Gemini, asked: zijn er Nederlandse webshops die gespecialiseerd zijn in kleding en niet van alles verkopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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