Kleding algemeen
Clothing
30 buying questions · the Netherlands · 2 assistants
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
About You aboutyou.nl |
= | 17 / 30 +17 | 4 |
| 2 |
WE Fashion wefashion.nl |
= | 10 / 30 +10 | 4 |
| 3 |
America Today america-today.com |
new | 4 / 30 +4 | 2 |
| 4 |
America Today americatoday.com |
new | 4 / 30 +4 | 2 |
| 5 |
Jeans Centre jeanscentre.nl |
new | 3 / 30 +3 | 2 |
| 6 |
terStal terstal.nl |
new | 2 / 30 +2 | 2 |
| 7 |
WatMooi watmooi.nl |
▼2 | 2 / 30 +2 | 2 |
| 8 |
Bonprix bonprix.nl |
▼4 | 4 / 30 +4 | 1 |
| 9 |
Vanilia vanilia.nl |
▼3 | 3 / 30 +3 | 1 |
| 10 |
Freshcotton freshcotton.com |
▲8 | 2 / 30 +2 | 1 |
| 11 |
MS Mode msmode.nl |
▼1 | 2 / 30 +2 | 1 |
| 12 |
Nukuhiva nukuhiva.nl |
▼1 | 2 / 30 +2 | 1 |
| 13 |
SuitSupply suitsupply.com |
▼10 | 2 / 30 +2 | 1 |
| 14 |
JacHensen.nl jachensen.nl |
new | 1 / 30 +1 | 1 |
| 15 |
OFM ofm.nl |
▼8 | 1 / 30 +1 | 1 |
| 16 |
Oger oger.nl |
▼4 | 1 / 30 +1 | 1 |
| 17 |
Schulte Herenmode schulteherenmode.nl |
▲1 | 1 / 30 +1 | 1 |
| 18 |
Sissy-Boy sissy-boy.nl |
▼1 | 1 / 30 +1 | 1 |
| 19 |
Takko takko.com |
new | 1 / 30 +1 | 1 |
| 20 |
Tshirtdeal.nl tshirtdeal.nl |
new | 1 / 30 +1 | 1 |
| 21 |
OFM. (Only for Men) onlyformen.nl |
▼13 | 4 / 30 +4 | 0 |
| 22 |
Open32 open32.nl |
new | 4 / 30 +4 | 0 |
| 23 |
Van Uffelen Mode vanuffelenmode.nl |
▼14 | 3 / 30 +3 | 0 |
| 24 |
Boohoo boohoo.com |
▼10 | 2 / 30 +2 | 0 |
| 25 |
Primark primark.com |
▼9 | 2 / 30 +2 | 0 |
| 26 |
Score score.nl |
new | 2 / 30 +2 | 0 |
| 27 |
Shoeby shoeby.nl |
▼14 | 2 / 30 +2 | 0 |
| 28 |
CoolCat coolcat.nl |
▼10 | 1 / 30 +1 | 0 |
| 29 |
Jassenboutique.nl jassenboutique.nl |
new | 1 / 30 +1 | 0 |
| 30 |
Kiabi kiabi.nl |
▼15 | 1 / 30 +1 | 0 |
| 31 |
KiK kik.nl |
new | 1 / 30 +1 | 0 |
| 32 |
Kleertjes.com kleertjes.com |
▼14 | 1 / 30 +1 | 0 |
| 33 |
Lookiero lookiero.nl |
new | 1 / 30 +1 | 0 |
| 34 |
Outfittery outfittery.nl |
new | 1 / 30 +1 | 0 |
| 35 |
PrettyLittleThing prettylittlething.com |
▼17 | 1 / 30 +1 | 0 |
| 36 |
SuperSales.nl supersales.nl |
new | 1 / 30 +1 | 0 |
Biggest risers since last month: Freshcotton ▲8, Schulte Herenmode ▲1
In the top 10? Share it: LinkedIn · download the image
Category median: named in 0 of 30 questions (the middle store of all 123 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 87 stores were named in none of these questions.
This ranking covers the 123 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Zalando Marketplace |
38 of 59 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Thuiswinkel Waarborg Review site |
10 of 59 | Collect reviews there: AI quotes them as proof that a store can be trusted. |
| Vinted Marketplace |
10 of 59 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Bol Marketplace |
9 of 59 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Trustpilot Review site |
8 of 59 | Collect reviews there: AI quotes them as proof that a store can be trusted. |
| Otrium Platform |
7 of 59 | AI sends shoppers there. Check whether you can be listed. |
| Project Cece Platform |
5 of 59 | AI sends shoppers there. Check whether you can be listed. |
| Amazon Marketplace |
4 of 59 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- bij welke Nederlandse webshop kan ik betrouwbaar sportkleding bestellen?
AI named: Decathlon, Zalando, Intersport - bij welke Nederlandse webshop kan ik het beste kleding kopen?
AI named: Zalando, de Bijenkorf, Wehkamp - bij welke Nederlandse webshop kan ik het beste werkkleding kopen voor in een kantooromgeving?
AI named: Suitable.nl, WE Fashion, OFM. - bij welke Nederlandse webshop kan ik kleding dezelfde dag nog ontvangen?
AI named: de Bijenkorf, Omoda, Zalando - bij welke Nederlandse webshop kan ik kleding gratis terugsturen?
AI named: Zalando, ABOUT YOU, Omoda - bij welke Nederlandse webshop krijg ik het meeste voor mijn geld als ik herenkleding koop?
AI named: Uniqlo, WE Fashion, C&A - ik wil niet bij een groot warenhuis bestellen, welke kleinere Nederlandse webshop verkoopt dameskleding?
AI named: Things I Like Things I Love, Guts & Gusto, JUTKA & RISKA - waar kan ik in Nederland voordelig een compleet nieuw kledingsetje online kopen?
AI named: Zeeman, Wibra, terStal - waar kan ik kleding bestellen in Nederland met de makkelijkste retourregeling?
AI named: Zalando, ABOUT YOU, Wehkamp - waar kan ik online broeken kopen bij een betrouwbare Nederlandse winkel?
AI named: de Bijenkorf, Jeans Centre, WE Fashion - waar kan ik online kleding kopen in Nederland?
AI named: Zalando, ABOUT YOU, Wehkamp - waar kan ik online kleding kopen voor tieners bij een Nederlandse winkel?
AI named: WE Fashion, The Sting, Costes - waar kan ik veilig online kleding bestellen in Nederland?
AI named: Zalando.nl, Wehkamp.nl, ABOUT YOU - waar koop ik online herenkleding bij een betrouwbare Nederlandse webshop?
AI named: Suitable.nl, Onlyformen.nl (OFM.), JacHensen.nl - waar koop ik online kleding met de beste garantieregeling in Nederland?
AI named: Patagonia, Fjällräven, Decathlon - waar koop ik online kleding voor de laagste prijs in Nederland?
AI named: Zeeman, Wibra, SHEIN - waar shop ik online voor kleding als ik niet weet waar ik moet beginnen?
AI named: Zalando, ABOUT YOU, Uniqlo - welke Nederlandse kledingwebshop heeft altijd veel op voorraad zodat ik niet hoef te wachten?
AI named: Wehkamp, Zalando, de Bijenkorf - welke Nederlandse kledingwebshop is een goed alternatief voor de grote bekende platforms?
AI named: Omoda, Zalando, About You - welke Nederlandse webshop heeft de goedkoopste dameskleding?
AI named: Zeeman, Wibra, KiK - welke Nederlandse webshop heeft een goed aanbod in dameskleding?
AI named: Wehkamp, de Bijenkorf, Zalando - welke Nederlandse webshop heeft een groot assortiment in basics zoals t-shirts en hoodies?
AI named: WE Fashion, HEMA, Zeeman - welke Nederlandse webshop heeft regelmatig grote kortingen op kleding?
AI named: To Be Dressed, Zalando Lounge, Veepee - welke Nederlandse webshop is betrouwbaar voor het kopen van jassen?
AI named: Zalando.nl, de Bijenkorf, Wehkamp.nl - welke Nederlandse webshop is het meest compleet voor kleding kopen?
AI named: Zalando, Wehkamp, ABOUT YOU - welke Nederlandse webshop is te vertrouwen voor het kopen van truien?
AI named: de Bijenkorf, WE Fashion, C&A - welke Nederlandse webshop levert kleding het snelst?
AI named: Zalando, Wehkamp, ABOUT YOU - welke Nederlandse webshop richt zich op duurzame kleding voor mensen die bewust willen shoppen?
AI named: watMooi, Nukuhiva, Kuyichi - welke Nederlandse webshop verkoopt kleding speciaal voor grote maten?
AI named: MS Mode, Ulla Popken, Yours Clothing - zijn er Nederlandse webshops die gespecialiseerd zijn in kleding en niet van alles verkopen?
AI named: WE Fashion, Shoeby, LOAVIES
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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