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Hug the Tea in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy koffie en thee, is Hug the Tea named? This is the answer from our latest monthly measurement, October 2026.

of 43 stores measured

2/30

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Hug the Tea

#4	Koffiebonen.nl	2/30
#5	Het Kleinste Huis	5/30
#6	Hug the Tea	2/30
#7	De Theeplantage	4/30
#8	Brandmeester’s	3/30

See the full ranking for Koffie en thee

What AI says about Hug the Tea

In the 2 answers that name Hug the Tea, AI mentions: sustainable (1x), quality (1x).

“Hug the Tea (hugthetea.com): Nederlands merk dat zich volledig specialiseert in 100% biologische Japanse thee en ceremoniële kwaliteit Matcha.”

Gemini, asked: waar kan ik in Nederland online groene thee bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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