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Sephora in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is Sephora named? This is the answer from our latest monthly measurement, October 2026.

of 50 stores measured

5/34

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sephora

#1	The Make Up Spot	14/34
#2	Sephora	5/34
#3	Sephora	4/34
#4	Mineralissima	2/34

See the full ranking for Make-up

What AI says about Sephora

In the 6 answers that name Sephora, AI mentions: premium (2x), trusted (1x), fast delivery (1x).

“Voor luxe: Douglas, ICI Paris XL, de Bijenkorf en Sephora.”

ChatGPT, asked: waar kan ik in Nederland online lippenstift en lipgloss kopen?

“Sephora.fr (Franse site), Sephora zit niet in Nederland, maar de Franse webshop levert gewoon betrouwbaar in Nederland (handig voor merken als Rare Beauty).”

Gemini, asked: waar kan ik in Nederland online lippenstift en lipgloss kopen?

“Voor trendy merken zoals Rare Beauty: Sephora.”

ChatGPT, asked: welke Nederlandse webshop is betrouwbaar voor het kopen van highlighters en contouring producten?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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