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The Make Up Spot in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is The Make Up Spot named? This is the answer from our latest monthly measurement, October 2026.

of 50 stores measured

14/34

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The Make Up Spot

#1	The Make Up Spot	14/34
#2	Sephora	5/34
#3	Sephora	4/34

See the full ranking for Make-up

What AI says about The Make Up Spot

In the 16 answers that name The Make Up Spot, AI mentions: specialist (2x), low prices (1x), premium (1x), trusted (1x).

“[The Make Up Spot](https://www.themakeupspot.nl): Vergelijkbaar met Boozyshop, met merken zoals Sigma, Nabla en Jeffree Star Cosmetics.”

Gemini, asked: waar kan ik in Nederland online lippenstift en lipgloss kopen?

“The Make Up Spot (themakeupspot.nl): Een fijne Nederlandse webshop met een groot aanbod van niche-, indie- en populaire merken zoals Nabla, Sigma en RCMA.”

Gemini, asked: welke webshop in Nederland heeft een groot assortiment make-up?

“[The Make Up Spot](https://www.themakeupspot.nl): Vergelijkbaar met Boozyshop.”

Gemini, asked: bij welke Nederlandse webshop kan ik blush en bronzer kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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