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OTTO in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy meubels, is OTTO named? This is the answer from our latest monthly measurement, October 2026.

#20

of 38 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around OTTO

#18	Beliani	3/35
#19	Maisons du Monde	2/35
#20	OTTO	2/35
#21	Robuuste Tafels	2/35
#22	Sklum	2/35

See the full ranking for Meubels

What AI says about OTTO

In the 2 answers that name OTTO, AI mentions: low prices (1x), premium (1x), service and advice (1x), trusted (1x), quality (1x).

“OTTO (otto.nl): Net als Wehkamp een grote webshop met veel complete slaapkamers (inclusief grote kledingkasten en bedden in dezelfde houtsoort/kleur).”

Gemini, asked: bij welke Nederlandse webshop kan ik een complete slaapkamer bestellen?

“Als je banken/zitbanken bedoelt, zijn dit in Nederland meestal de beste webshops voor een goede prijs-kwaliteitverhouding: | Webshop | Sterk in | Prijsklasse | Let op | |---|---|---:|---| | IKEA | Degelijke, praktische banken met losse...”

ChatGPT, asked: welke webshop in Nederland heeft voordelige banken van goede kwaliteit?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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