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Sklum in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy meubels, is Sklum named? This is the answer from our latest monthly measurement, October 2026.

#22

of 38 stores measured

2/35

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sklum

#20	OTTO	2/35
#21	Robuuste Tafels	2/35
#22	Sklum	2/35
#23	Gewoonstijl	1/35
#24	Meubella	1/35

See the full ranking for Meubels

What AI says about Sklum

In the 2 answers that name Sklum, AI mentions: low prices (1x).

“Sklum: Heel betaalbaar design, rechtstreeks geïnspireerd op dure merken.”

Gemini, asked: waar kan ik in Nederland online een TV-meubel kopen?

“Sklum: Een Spaanse webshop die ook in Nederland levert.”

Gemini, asked: waar koop ik in Nederland online betaalbare meubels voor mijn woonkamer?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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